It’s the beginning of the year, and this is the perfect time to analyze your personal brand and see what’s working for you and what’s not.
An excellent place to start would be: Google yourself to find out what results people are getting when they search you?
According to research, 90% of B2B researchers use search engines to research business purchases. (Source: Google) This research further encourages us to deliver the right content and graphics to help bubble your brand to the top of the search engine results pages. So, you don’t need to take one step forward in your career yet take two steps back analyzing your social media brand.
Create A Powerful Social Media Elevator Pitch for your personal brand
What is an elevator pitch? Elevator pitch is a short 3 line review about your background and the value proposition you bring. It answers two critical questions- What’s your experience and expertise? And how can you help the company with your services?
Spend some time analyzing people in your niche and then creating an elevator pitch that is concise and compelling.
“Articulating an elevator pitch as a LinkedIn headline can skyrocket your profile.”
Update Your Profile Picture.
Yes, you do look better than the previous year. So, this is the perfect time to update your profile picture and let your connections see the new you. Also, keep in mind that your face is visible in your profile picture so that no one is surprised to see you in a video call or a face-to-face meeting in the future! To be frank your profile picture is logo for your personal brand.
Rewrite Your LinkedIn About Section.
The LinkedIn summary is the deal-maker for you. A compelling LinkedIn summary can convert a visitor into a long-term client. An ideal summary would talk about your expertise in the field and how you can benefit the client? It should not be salesy but written in a subtle yet compelling language.
Start Working On Your Storytelling Skills:
As per a report by Quantified Communications, messages delivered as stories are up to 22X more memorable. This research emphasizes on the need of conveying your message in a more user-friendly way. People love to listen to stories, and if you can connect with them on an emotional level through your stories, you can increase your brand’s positioning by reaching a much wider audience.
Make Sure Your Posts Are Grammatically Correct:
I am not saying you to become a ‘Grammer-Nazi.’ But, a poorly framed sentence gives the impression that you are not a good communicator. To avoid this, you can use a grammar checking tool like Grammarly to improve your posts’ readability. Also, you can enhance your captions, LinkedIn headline, or your work emails using these tools.
Be The Conversation Starter:
Whether it’s LinkedIn or Instagram, you have to network with many people to build your brand. And the best way to make a network is to start reaching people by commenting on their posts, liking their posts, or creating a poll on LinkedIn. Allot a pre-defined amount of time every day to network with people on social media. This single tip alone can boost your social media to another level.
Use A Marketing Automation Tool to boost your personal brand:
A marketing automation tool can help you to organize all your social media posts in a single place. You can edit, schedule, or reply to messages or comments all from a single platform. I use ‘Publer‘ to schedule my posts, and it saves me a lot of time.
These are proven tips to build personal brand that have worked very well for a lot of people. And if you follow them religiously, they will help you build a brand that is loved by people and has a huge audience.
PS: You can book a free call with me to understand how you can build your personal brand (Valid for limited period)