Entrepreneurship has recently emerged as a distinctly new category of business.
The amazing success of businesses like Mahindra and Mahindra, Microsoft, and Dell has shown that Entrepreneurship is a distinct business category with many of its own challenges and opportunities.
Entrepreneurship has given rise to a new career ‘Entrepreneurial Marketer’, a combination of different professions with equal skills, knowledge, and experience. The attributes of an Entrepreneurial Marketer may vary depending on their previous work, life experience, and the path they have taken in their career.
An Entrepreneurial Marketer can be defined as a person who has knowledge of marketing as well as knows how to start a business from scratch on his own. These two skills entrepreneurship and marketing combined to form a new force that is more powerful, intellectual, and suitable for today’s world.
A person who can turn their weakness into their strength, with the trait of being more flexible and unorthodox than the others. One who is born out of necessity and knows how to find a way to make maximum impact with limited resources. The main motive is to grow fast and become a major player in his industry as soon as possible.
Being an entrepreneurial marketer requires various qualities such as being good at planning, researching, supervising, managing, executing, and creating new marketing plans and strategies according to the market. The most important skill one needs is the ability to think strategically.
Knowing which group of people to set as a targeted audience is also a skill that an entrepreneurial marketer should have. Identifying the perfect audience and coming up with the tools and plans to approach them. Researching about their need and demands to sell products and services to gain profits.
Moreover, the main objective is to grow business, expand audience reach and gain profit, right. The journey of an entrepreneurial marketer isn’t easy, one should have patience and dedication. Keeping everything aside and focusing on the goal to become successful on your own, working day and night. Takes a lot of guts plus so much risk is involved. But where is the fun without risk? You choose your journey and you decide how to walk on it.